East Imperial plc (EISB.L) Share Price & News

East Imperial, founded in 2013 in New Zealand, produces and markets a line of branded ultra-premium beverages that are currently sold throughout APAC and the US. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity. East Imperial's range utilises all-natural authentic Asian ingredients, low natural sugar content, and a genuine 1903 East African family recipe.

Through its original intent to position itself as a lifestyle and ultra-premium brand, East Imperial has successfully carved-out, in only a short period of time, a competitive advantage in the marketplace. It continues to combine its intrinsic and genuine product qualities with its luxury lifestyle marketing strategy. The unique appeal of East Imperial mixers enables the company to promote its beverage lines across a broad range of countries with a focus on high-end and luxury establishments.

In 2019, East Imperial was voted by the World's Top 50 Bars and 200 Bartenders as the 3rd Top Trending Brand, and 3rd Top-Selling Tonic Water Brand globally. The forecast growth is driven by both new products opportunities in markets already established; Australasia, US, China, Hong Kong and Singapore and expansion into new markets.