11 April 2024

East Imperial plc

("East Imperial", the "Company" or the "Group")

Continuing discussions with potential funding sources

East Imperial plc, the global purveyor of super-premium beverages, provides an update on discussions with potential sources of finance.

As announced on 24 January 2024, the Company raised approximately £325,000 by way of a placing to help finance the establishment the Company's US base and distribution network and to reflect the fact that sales in China were growing slower than expected. The Company stated at that time that it required additional working capital to finance operations during 2024.

On 2 February 2024, the Company announced that it would seek additional working capital to finance operations beyond the current cash runway through to April 2024, and therefore convened a general meeting ("GM") to obtain additional authorities to allot shares to provide the Company with the ability to raise working capital for the period after April 2024.

On 19 February 2024 the necessary resolutions were passed at the GM to grant the additional authorities to allot shares on a non pre-emptive basis.

The Company has been in discussions with a wide range of potential sources of finance, including debt funders, over the last few months to seek to provide the working capital required for the continuation and development of the business. These discussions continue and the Company will provide further updates with the results of these discussions as soon as possible.  The Group's short-term cash position has been aided by recent revenue performance as indicated in the trading update announcement issued on 22 February 2024, although remains constrained and is being carefully managed.

This announcement contains inside information for the purposes of Article 7 of the UK version of Regulation (EU) No 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, as amended ("MAR"). Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

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About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range of super-premium mixers that sell throughout APAC, the US and EMEA. Guided by a clear strategy to capitalise on the growing demand for premiumisation across the beverage industry, East Imperial has sold over 33 million bottles in over 20 countries since its founding, with popular products including Old World Tonic Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger Beer. In 2023, East Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in London.

The Company was founded on the philosophy of creating exquisite products defined by heritage, tradition, and authenticity. All products are made from the highest quality, all-natural ingredients, reflecting East Imperial's commitment to providing a sustainable product and minimising environmental impacts at every stage of the manufacturing process. For more information about East Imperial and its ultra-premium mixers.

Visit https://www.eastimperial.com/