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26 February 2024

East Imperial plc

("East Imperial" or the "Company")

Interview with US Commercial Director, Jaron Berkhemer

East Imperial plc, the global purveyor of super-premium beverages, highlights the recent Director's Talk interview conducted by its US Commercial Director, Jaron Berkhemer, in which he discusses the Company's strategic efforts to enhance its presence in the US market. Jaron shares insights into the significance of quality mixers in elevating the cocktail experience and East Imperial's commitment to authenticity, heritage, and tradition.

He goes on to highlight recent partnerships, growing consumer trends, and East Imperial's overall vision for leading the premium mixer category in the United States.

Jaron, who joined East Imperial in August 2023 to spearhead US Operations, has a strong track record in delivering growth in the Beverage and Spirits industries, having previously held senior sales and marketing positions with Bulldog Gin (which quickly became the fourth largest Gin category in the United States, and was bought out by Private Equity), Lucas Bols B.V. and Q Mixers.

Link to interview:

https://www.directorstalkinterviews.com/east-imperial-elevating-the-us-mixer-market-video/4121143885#:~:text=He%20discusses%20the%20company's%20approach,through%20innovation%20and%20consumer%20education.

Anthony Burt, CEO & Executive Chairman of East Imperial plc, commented:

"Jaron and his team have had an immediate impact on driving growth for the East Imperial brand in the United States, which I believe the content of this interview demonstrates well. I look forward to the Company being able to announce ongoing wins from the United States territory over the course of 2024 and beyond."

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About East Imperial

Founded in New Zealand and Singapore in 2012, East Imperial produces a range of super-premium mixers that sell throughout APAC, the US and EMEA. Guided by a clear strategy to capitalise on the growing demand for premiumisation across the beverage industry, East Imperial has sold over 33 million bottles in over 20 countries since its founding, with popular products including Old World Tonic Water, Grapefruit Tonic Water, Yuzu Tonic Water and Mombasa Ginger Beer. In 2023, East Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in London.

The Company was founded on the philosophy of creating exquisite products defined by heritage, tradition, and authenticity. All products are made from the highest quality, all-natural ingredients, reflecting East Imperial's commitment to providing a sustainable product and minimising environmental impacts at every stage of the manufacturing process. For more information about East Imperial and its ultra-premium mixers.

Visit https://www.eastimperial.com/