Certain information contained within this Announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 ("MAR") as applied in the
22 December 2023
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Settlement and new commercial partnership with Azerion
Bidstack Group Plc (AIM: BIDS) is pleased to announce that on 22 December 2023 it reached a settlement and new commercial partnership with Azerion. Following extensive discussions both parties have agreed to resolve the claims that are currently pending at the
A total payment of
Following the settlement, Bidstack and Azerion will enter into a new commercial partnership which will be operational in early 2024. Bidstack will work with Azerion's supply side platform, Improve Digital on a non-exclusive basis to enable Azerion to access Bidstack's premium gaming inventory.
James Draper, Founder/CEO, Bidstack said
"Bidstack and Azerion will move forward collaboratively following extensive discussions to settle all outstanding disagreements. We will resume working together in markets outside of the
Sebastiaan Moesman, CRO & CSO, Azerion said
"We are pleased to announce both the settlement of all past disagreements and a new commercial alliance between our companies going forward. After resolving our previous differences, what remains is two companies in the same industry with a complementary offering. We are therefore looking forward to re-establishing our relationship in 2024 and integrating Bidstack's technology and in-game advertising opportunities into our offering towards our advertisers again."
-ENDS-
Contacts
Bidstack Group Plc James Draper, CEO |
via SPARK |
SPARK Advisory Partners Limited (Nomad) Mark Brady / Neil Baldwin / James Keeshan |
+44 (0) 203 368 3550 |
Stifel Nicolaus Europe Limited (Broker) Fred Walsh / Tom Marsh |
+44 (0) 20 7710 7600 |
Notes to editors
About Bidstack
Bidstack's technology empowers video game publishers to monetise and manage spaces within their virtual environments. Its platform provides real-time reporting, dynamic targeting and player communication tools for brand activations and fan engagement.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of
Having its roots in
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