TR-1: Standard form for notification of major holdings 1. Issuer Details ISIN GB00BMT9K014 Issuer Name MOONPIG GROUP PLCUK or Non-UK IssuerUK 2. Reason for Notification An acquisition or disposal of voting rights 3. Details of person subject to the notification obligation Name Ameriprise Financial, Inc. City of registered office (if applicable)Minneapolis Country of registered office (if applicable)United States 4. Details of the shareholder Full name of shareholder(s) if different from the person(s) subject to the notification obligation, above City of registered office (if applicable) Country of registered office (if applicable) 5. Date on which the threshold was crossed or reached 19-Nov-2024 6. Date on which Issuer notified 21-Nov-2024 7. Total positions of person(s) subject to the notification obligation +----------------+-----------+------------------+--------+-----------+ |. |% of voting|% of voting rights|Total of|Total | | |rights |through financial |both |number of | | |attached to|instruments (total|in % |voting | | |shares |of 8.B 1 + 8.B 2) |(8.A + |rights held| | |(total | |8.B) |in issuer | | |of 8.A) | | | | +----------------+-----------+------------------+--------+-----------+ |Resulting |4.998000 |0.000000 |4.998000|17221811 | |situation on the| | | | | |date on | | | | | |which threshold | | | | | |was crossed or | | | | | |reached | | | | | +----------------+-----------+------------------+--------+-----------+ |Position of |5.008000 |0.000000 |5.008000| | |previous | | | | | |notification | | | | | |(if applicable) | | | | | +----------------+-----------+------------------+--------+-----------+ 8. Notified details of the resulting situation on the date on which the threshold was crossed or reached 8A. Voting rights attached to shares +------------+----------------+------------------+-------------+-------------+ |Class/Type |Number of direct|Number of indirect|% of direct |% of indirect| |of shares |voting rights |voting rights |voting rights|voting rights| |ISIN code(if|(DTR5.1) |(DTR5.2.1) |(DTR5.1) |(DTR5.2.1) | |possible) | | | | | +------------+----------------+------------------+-------------+-------------+ |GB00BMT9K014|0 |17221811 |0.000000 |4.998000 | +------------+----------------+------------------+-------------+-------------+ |Sub Total |17221811 |4.998000% | |8.A | | | +------------+----------------+------------------+-------------+-------------+ 8B1. Financial Instruments according to (DTR5.3.1R.(1) (a)) +----------+----------+---------+-----------------------------------+------+ |Type of |Expiration|Exercise/|Number of voting rights that may be|% of | |financial |date |conve |acquired if the instrument is |voting| |instrument| |rsion |exercised/converted |rights| | | |period | | | +----------+----------+---------+-----------------------------------+------+ | | | | | | +----------+----------+---------+-----------------------------------+------+ |Sub Total | | | | |8.B1 | | | | +----------+----------+---------+-----------------------------------+------+ 8B2. Financial Instruments with similar economic effect according to (DTR5.3.1R.(1) (b)) +--------------+----------+--------------+-----------+---------+------+ |Type of |Expiration|Exercise/conve|Physical or|Number of|% of | |financial |date |rsion period |cash |voting |voting| |instrument | | |settlement |rights |rights| +--------------+----------+--------------+-----------+---------+------+ | | | | | | | +--------------+----------+--------------+-----------+---------+------+ |Sub Total 8.B2| | | | +--------------+----------+--------------+-----------+---------+------+ 9. Information in relation to the person subject to the notification obligation 2. Full chain of controlled undertakings through which the voting rights and/or the financial instruments are effectively held starting with the ultimate controlling natural person or legal entities (please add additional rows as necessary) +-----------+--------------+------------------+-----------+----------------+ |Ultimate |Name of |% of voting rights|% of voting|Total of both if| |controlling|controlled |if it equals or is|rights |it equals or is | |person |undertaking |higher than the |through |higher than the | | | |notifiable |financial |notifiable | | | |threshold |instruments|threshold | | | | |if it | | | | | |equals or | | | | | |is higher | | | | | |than the | | | | | |notifiable | | | | | |threshold | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise | |0.000000 |0.000000 |0.000000% | |Financial, | | | | | |Inc. | | | | | |(Chain One)| | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |Investments UK| | | | | |International | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |(Europe) | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |AM | | | | | |(Holdings) Plc| | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |Group | | | | | |(Holdings) | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |Group | | | | | |(Management) | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |Holdings | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Threadneedle | | | | |Inc. |Management | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise | |0.000000 |0.000000 |0.000000% | |Financial, | | | | | |Inc. | | | | | |(Chain Two)| | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |TAM UK |0.000000 |0.000000 |0.000000% | |Financial, |International | | | | |Inc. |Holdings | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Threadneedle |0.000000 |0.000000 |0.000000% | |Financial, |Holdings | | | | |Inc. |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |TAM UK |0.000000 |0.000000 |0.000000% | |Financial, |Holdings | | | | |Inc. |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Threadneedle |0.000000 |0.000000 |0.000000% | |Financial, |Asset | | | | |Inc. |Management | | | | | |Holdings | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |TC Financing |0.000000 |0.000000 |0.000000% | |Financial, |Limited | | | | |Inc. | | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Threadneedle |0.000000 |0.000000 |0.000000% | |Financial, |Asset | | | | |Inc. |Management | | | | | |Limited | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise | |0.000000 |0.000000 |0.000000% | |Financial, | | | | | |Inc. | | | | | |(Chain | | | | | |Three) | | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Management | | | | |Inc. |Investment | | | | | |Advisers, LLC | | | | +-----------+--------------+------------------+-----------+----------------+ |Ameriprise |Columbia |0.000000 |0.000000 |0.000000% | |Financial, |Wanger Asset | | | | |Inc. |Management, | | | | | |LLC | | | | +-----------+--------------+------------------+-----------+----------------+ 10. In case of proxy voting Name of the proxy holder The number and % of voting rights held The date until which the voting rights will be held 11. Additional Information Columbia Wanger Asset Management, LLC is wholly owned by Columbia Management Investment Advisers, LLC, which is itself wholly owned by Ameriprise Financial, Inc. Columbia Threadneedle Management Limited is wholly owned by Columbia Threadneedle Holdings Limited, which is wholly owned by Columbia Threadneedle Group (Management) Limited, which is wholly owned by Columbia Threadneedle Group (Holdings) Limited, which is wholly owned by Columbia Threadneedle AM (Holdings) Plc, which is wholly owned by Columbia Threadneedle (Europe ) Limited, which is wholly owned by Columbia Threadneedle InvestmentsUK International Limited, which is wholly owned by Ameriprise Financial, Inc. Threadneedle Asset Management Limited is wholly owned by TC Financing Limited, which is itself wholly owned by Threadneedle Asset Management Holdings Limited, which is itself wholly owned by TAMUK Holdings Limited, which is itself wholly owned by Threadneedle Holdings Limited, which is itself wholly owned by TAMUK International Holdings Limited, which is itself wholly owned by Ameriprise Financial, Inc. 12. Date of Completion 21-Nov-2024 13. Place Of Completion Swindon, UK
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