30 October 2024 Moonpig Group plc (the "Company") NOTIFICATION OF TRANSACTIONS OF PERSONSDISCHARGING MANAGERIAL RESPONSIBILITIES The Company was today notified by a Director of the following transaction on 30 October 2024. Following the transaction Nickyl Raithatha holds 3,751,114 shares in Moonpig Group plc, representing 1,479% of his salary. The shareholding requirement for a Director under the Company's Remuneration Policy is 300% of salary. +--------------+----------------------------+-------------------+---------+++ |1 |Details of the person | | |discharging managerial | | |responsibilities / person | | |closely associated | +--------------+----------------------------+-------------------+---------+++ |a) |Name |Nickyl Raithatha | +--------------+----------------------------+-------------------+---------+++ |2 |Reason for the notification | +--------------+----------------------------+-------------------+---------+++ |a) |Position/status |Executive | | | |Director/PDMR | +--------------+----------------------------+-------------------+---------+++ |b) |Initial notification |Initial notification | | |/Amendment | | +--------------+----------------------------+-------------------+---------+++ |3 |Details of the issuer, | | |emission allowance market | | |participant, auction | | |platform, auctioneer or | | |auction monitor | +--------------+----------------------------+-------------------+---------+++ |a) |Name |Moonpig Group plc | +--------------+----------------------------+-------------------+---------+++ |b) |LEI |213800VAYO5KCAXZHK83 | +--------------+----------------------------+-------------------+---------+++ |4 |Details of the | | |transaction(s): section to be | | |repeated for (i) each type of | | |instrument; (ii) each type of | | |transaction; (iii) each date; | | |and (iv) each place where | | |transactions have been | | |conducted | +--------------+----------------------------+-------------------+---------+++ |a) |Description of the financial|Ordinary Shares of | | |instrument, type of |£0.10 each | | |instrument | | +--------------+----------------------------+-------------------+---------+++ | | | +--------------+----------------------------+-------------------+---------+++ |Identification|ISIN: GB00BMT9K014 | |code | | +--------------+----------------------------+-------------------+---------+++ | | | +--------------+----------------------------+-------------------+---------+++ |b) |Nature of the transaction |Disposal of shares | +--------------+----------------------------+-------------------+---------+++ |c) |Price(s) and volume(s) | | ||| +--------------+----------------------------+-------------------+---------+++ | | |Price(s) |Volume(s)|| +--------------+----------------------------+-------------------+---------+++ | | |£2.469394 per share|1,000,000|| +--------------+----------------------------+-------------------+---------+++ | | | | || +--------------+----------------------------+-------------------+---------+++ |d) |Aggregated information | | +--------------+----------------------------+-------------------+---------+++ | | | +--------------+----------------------------+-------------------+---------+++ |- Aggregated |N/a | |volume | | +--------------+----------------------------+-------------------+---------+++ |- Price |N/a | +--------------+----------------------------+-------------------+---------+++ | | | +--------------+----------------------------+-------------------+---------+++ |e) |Date of the transaction |30 October 2024 | +--------------+----------------------------+-------------------+---------+++ |f) |Place of the transaction |London Stock | | | |Exchange | +--------------+----------------------------+-------------------+---------+++ Jayne Powell Company Secretary company-secretary@moonpig.com
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