Mirriad Advertising Plc
MIRI:LN
Latest Coverage
Overview
Company Profile
Mirriad’s award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad’s market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Classification
Financials
News & Media
Latest Coverage
Corporate
Board of Directors
John Pearson
Non-executive Chairman
Joined the Board in October 2017. On 30 April 2019 John Pearson took up the role of Non-executive Chairman. John Pearson has a long history in advertising and media along with commercialisation and general business development of rapidly growing companies. He brings plc board experience to the Company. John’s role is to run the Board, ensure the correct corporate governance is in place, challenge the strategy proposed by Executive management and take into account the views of wider stakeholders.
Stephan Beringer
Chief Executive Officer
Joined the Board in September 2018 to take on the role of Chief Executive Officer following a long career in the advertising industry where he covered a breadth of roles from creative to strategy to technology to data. Stephan Beringer has been tasked with renewing the Company’s strategy and the way it operates to ensure that the Company is on a path to growth.
David Dorans
Chief Financial Officer
Joined the Board in December 2017 following a career in the broadcasting and technology sector where his roles have included financial leadership and operational roles. David’s task is to manage the financial and risk aspects of the Company as well as leading the human resources function.
Bob Head
Non-executive Director
Joined the Board in June 2019 following a career in senior financial roles across many sectors with a focus on technology.
Alastair Hugh Lowell Kilgour
Non-executive Director
Joined the Board in December 2017 having been the representative of Parkwalk Advisors Limited prior to that. Alastair Kilgour has significant venture capital experience and adds expertise on fundraising and shareholder management to the Board.
Nicole McCormack
Non-Executive Director
Nicole McCormack brings high-level sector expertise from the demand side of the advertising market. She is currently General Manager Advertising and Commerce at TeamSnap in Los Angeles, having previously been Head of Advertising Partnerships at Quibi and Senior Vice President Revenue Strategy and Operations at Flipboard. She joins the Board as an independent Non-Executive Director.
Lois Day
Non-Executive Director
Lois Day is currently an Investment Director in the Deep Tech team at IP Group. She was previously Head of Technology Co-Investments in the capital markets team at IP Group, where she led multiple successful fundraises for Deep Tech and Cleantech portfolio companies. Prior to this she spent a decade in investment banking, including as an Executive Director at Goldman Sachs and a Vice President at Rothschild. She will join the Board as a Non-Executive Director on an interim basis. On her appointment to the Board, Lois Day will also be a member of the Audit and Remuneration Committees.
JoAnna Foyle
Non-Executive Director
Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships. JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon).