GCIStephan Beringer at Mirriad Advertising: Partnering with Microsoft is key to building the new marketing frontier
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Stephan Beringer, CEO at talks about how their collaboration with Microsoft is an important milestone for the further development of their in-content advertising platform and is key to building the new marketing frontier.
HIGHLIGHTS
Mirriad, the leading in-content advertising company, has worked with Microsoft to build a new API, establishing a roadmap for adopting Microsoft Azure and its AI capabilities for various use-cases.
The Company's new Application Programming Interface (API) is a first release within the collaboration with Microsoft. The resulting interoperability with Mirriad's Fusion technology, which enables dynamic insertions by media partners, is able to support high volumes of real-time data exchange.
In practical terms, this enhanced connectivity between media partners and the wider adtech ecosystem is designed to increase the potential scale of the programmatic advertising opportunity.
Mirriad integrates Microsoft Azure API Management to drive this new functionality and support Mirriad's ability to further integrate with complementary Azure services, quickly and securely building new scalable solutions.
Mirriad will also work with Microsoft on technical briefings and closely align on product roadmaps to exploit the opportunities of the collaboration.
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