Mobile Streams signs major Mexican football NFT deal
() has signed an exclusive three-year contract via subsidiary Streams Data to produce and sell collectible Non-Fungible Token (NFT) trading cards for the Mexican National football team, in advance of the FIFA World Cup taking place in November.
With 5bn people expected to watch the Qatar World Cup, the mobile content and data specialist says that “this is an ideal opportunity for the Company to drive significant revenues from NFT sales and increase its brand awareness this year.”
In exchange for a small upfront payment, MOS will earn a split of revenues made on the sale of the NFTs, in addition to a royalty equivalent to between 5-10% of the sale price each time the NFTs are subsequently traded, in perpetuity.
The terms of the licencing agreement are similar to those agreed with Mexican football club Pumas in July, a deal which has a 5-year revenue target of US$14.5m for Mobile Streams' share of the contract.
As well as producing a large range of collectible cards, MOS will create a dedicated primary marketplace for the Mexican National Team allowing the NFTs to be sold via the Mexican Football Federation’s website and social accounts. MOS will also sell the NFTs via its existing telco contracts and apps, including the LiveScores and MOS Metaverse sites, and identify suitable secondary marketplaces.
Although MOS didn’t give any figures for the national team contract, Mexico’s population of 160m and a far-reaching global fanbase – including 60m US based supported – suggests the revenue opportunity could be significant.
MOS CEO Mark Epstein commented: “This deal, coming shortly after our recent PUMAS announcement, is further evidence of our ability to compete at the highest level and to deliver on our strategy. The FIFA World Cup represents an enormous commercial opportunity for all involved. We can't wait to start rolling out the products and engaging with the great fans of the Mexican team."
This latest deal is further evidence that Mobile Streams’ next generation Web 3.0 content strategy is paying off. The global NFT market is expected to reach $122bn by 2028, with $35bn expected to be generated this year, double the level of 2021, within which sports NFTs are the fastest growing segment.
MOS is in discussions with a further 30 teams for similar NFT projects and said that it would announce new contracts “when appropriate”.
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