GCIMirriad Advertising makes strategic hires to boost revenue streams
(MIRI ) has unveiled a series of new strategic hires including the US-based appointments of Matt Douglas as Head of Programmatic Partnerships, and Zac Reeder as Head of Studio Partnerships, while Adam Gilsenan will become the new UK Head of Sales.
Mr Douglad and Mr Reeder both joined Mirriad, the London-listed in-content advertising firm following the publication of the company’s latest whitepaper which highlighted the impact in-content advertising has on audience reach and consumer engagement and purchases.
Stephan Beringer, CEO of Mirriad, acknowledged his confidence in the hires, stating: “Matt and Zac bring deep US industry expertise to Mirriad in their new roles, and the same is true for Adam who is joining us in the UK to accelerate growth on the advertiser and agency side.
He said the new hires are an investment move that underline how Mirriad is accelerating its demand and supply adoption path “whilst decisively driving forward its programmatic future.”
“In-content advertising is the key to unleashing new revenue streams for the entire content industry including traditional broadcasters, film studios and streaming companies,” he said.
As the new Head of Programmatic Partnerships, Mr Douglas, who will develop strategic partnerships and integrate partners into the Mirriad platform, brings vast experience in the programmatic ad space across video, mobile, native and display to Mirriad, having worked at Verizon, Brightroll and 24/7 before it became Xaxis, the company explained to shareholders.
Matt Douglas, the new Head of Programmatic Partnerships, said: “As the digital advertising landscape continues to change, it’s essential for brands to identify new ways to reach consumers, and Mirriad provides an exceptional option. I’m looking forward to strengthening and deepening the company’s relationships with programmatic partners to ensure that Mirriad continues to provide its clients with one of the most progressive solutions in the market.”
Mr Reeder will head up the Studio, Film, and TV Partnerships divisions and will be responsible for expanding Mirriad’s content supply from the producer and network side.
Reeder brings 20 years of entertainment industry experience in acquisitions, sales, and production to his new role, having started his career at PorchLight, before moving to MarVista Entertainment, and then co-founding the producers’ representative firm, Circus Road Films.
He subsequently helped launch Hallmark’s streaming service, heading-up content strategy
and acquisitions, before joining Netflix’s global studio features acquisitions team.
Reeder ran his own production and sales company, providing content to companies such as Netflix, HBO, Lionsgate, and Fox Sports, and he has executive produced several television projects including “24/7 College Football” for HBO, for which he was nominated for an Emmy.
Zac Reeder, now Head of Studio, Film and TV Partnerships, said: “As a former producer and network executive, I’m thrilled to join the team at Mirriad at a time when their brand integration business is set to explode in the marketplace as advertisers search for new ways to reach viewing audiences who have become increasingly impervious to traditional commercials.”
Meanwhile, Mirriad has also today announced the appointment of Adam Gilsenan as the new Head of Sales in the UK. The company said he brings over 20 years’ experience with tier one media owners including The Independent, The Mail and Future Publishing. Latterly, Adam worked as Chief Revenue Officer for Rezonence in the run-up to its acquisition by YouGov, before going on to co-found an online barter marketplace for businesses and freelancers.
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