GCIMirriad Advertising extends 3-year partnership with Univision
( ), the in-content advertising company, announced the renewal its 3-year agreement with Univision, the US' largest Spanish-language TV network. Univision is part of Mirriad's "Multicultural Marketplace", a collection of film, TV, streaming, digital, and music content creators and companies.
With Mirriad's in-content ad technology, Univision offers advertisers a way to directly reach and engage their customers during premium primetime content. The service can also be extended to Vix (Univision's streaming platform) and programmatically enabled by Mirriad's new server side ad insertion (SSAI) capability.
Stephan Beringer, CEO of Mirriad, commented: "We are pleased to extend our partnership with Univision, a media powerhouse and a cornerstone of our Multicultural Marketplace. Virtual product placement represents the future of advertising, delivering relevant in-content advertising experiences in near-real time and at scale. With Univision, those benefits give brands new ways to reach key audiences while increasing media spend on diverse content."
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Mirriad continues to develop its base of supply partners, having secured an extension to its valuable contract with Univision, the US Spanish-language media giant. Univision's parent has the world's largest library of owned Spanish-language content that power its streaming, digital, and linear TV offerings.
The renewal allows Mirriad to remain the main sales channel for Univision's in-content placements, with the abovementioned server side ad insertion capability providing a new scalable solution for Univision's digital platforms.
Mirriad's AI-powered in-content platform places brands directly in content, allowing companies to engage with viewers in scenes that would not be skipped or ignored. Mirriad and Univision's research indicated that in-content advertising to multicultural audiences in particular increased ad awareness by 31% and spend by 15%.
As streaming opens up to advertising, Mirriad's patented platform is well-placed to benefit from the needs of a global advertising industry that is facing challenges of ad-skipping, dwindling viewer attention, and oversaturation of limited ad space.
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