Mindflair-backed Vortex IQ rolls out AI-powered e-commerce platform StagingPro on Microsoft Azure
() , an AI-focused tech investment firm, noted key announcements by its investee company Vortex IQ regarding its new AI-driven e-commerce platform. Vortex IQ is a portfolio company of Sure Valley Venture's SVV2 fund. Mindflair owns 23.8% of Sure Valley Ventures and has direct and indirect interest in SVV2.
Vortex IQ has launched its updated e-commerce platform StagingPro, now powered by AI agents. The platform helps businesses automate and improve their online store operations. Vortex IQ introduced the new version during the BigCommerce Summit EMEA 2025 in London.
Simultaneously, StagingPro has gone live on Microsoft's Azure Marketplace, giving developers and enterprise customers easy access to the platform within the Azure cloud environment.
Nicholas Lee, Director of Mindflair, commenting: "It's great to see Vortex IQ continue to grow, with the updated StagingPro now available on Microsoft Azure. The new platform highlights the company's progress and focus on delivering practical AI tools for online businesses."
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Mindflair's indirect investee Vortex IQ announces a milestone new version of its e-commerce platform StagingPro, now updated with AI agents. The new platform is available on Microsoft Azure, marking a key step for Vortex IQ as it continues to grow and expand its offering to online retailers, developers, and agencies. This is excellent news for as it should materially boost the value of Vortex IQ's future realisation. shares climbed 7% on the news.
SVV2 invested in Vortex IQ in June 2024, supporting the company's mission to bring AI-driven tools to the e-commerce sector. SVV2 invests in UK-based software companies with a focus on the AI and ML, immersive tech, metaverse, and cybersecurity sectors, and is backed by a cornerstone £50m investment from British Business Bank. The Mindflair commitment to SVV2 is c. 6%.
In our estimation, Mindflair remains undervalued, given the scope for material valuation uplift of the companies within its portfolio, evidenced by today's and other recent announcements. Continued projected growth of the AI sector, and progress reported so far across the SVV1, SVV2 and SVV3 funds through which invests, have bolstered investor confidence in the company's portfolio. Still, is trading at a significant discount to NAV, presenting an attractive opportunity for growth investors.
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