Live Company to assemble Peter Rabbit BRICKLIVE tour
Under the agreement, the group’s subsidiary, Brick Live International Limited (BLI), has been granted rights to produce and exhibit a themed tour of 'The Tale of Peter Rabbit' in the UK and Northern Ireland, the Channels Islands and the Isle of Man.
The media company told investors on Monday that the first tour is expected to be launched in the last quarter of 2020.
The new tour will represent the group's second agreement with Penguin Ventures, the licensing and consumer products team at Penguin Random House.
Shares in Live Company Group were trading flat at 15.5p during Monday trading.
Having previously collaborated with Penguin Ventures to create a themed tour of The Snowman™ and The Snowdog, as announced on 3 September 2019, the new deal will expand upon the group’s existing intellectual property agreements with Penguin Ventures.
The agreement is for an initial period to 1 January 2023, during which the company will pay a royalty fee based on the revenues generated from the themed tour.
"Following the success of The Snowman and The Snowdog, we are delighted to be collaborating with Penguin Ventures again, this time on the iconic and best-selling children's series by Beatrix Potter,” said David Ciclitira, Chairman of Live Company Group.
He added, “We are excited to be bringing these stories to life, developing models and interactive trails for children to enjoy which celebrate Peter Rabbit and friends."
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