Good Life Plus signs landmark deal with UK mobile operator, expanding reach to millions of users

Good Life Plus (GDLF) Follow | GDLF, a UK-based subscription service offering daily prize draws and discounts on popular goods and services, announced a partnership agreement with an undisclosed "leading UK mobile network operator."

The agreement will give GLDF access to the operator who is a prominent global telecom with a strong presence across Europe, and is a tier-one provider in the UK with tens of millions of subscribers.

Under the terms of the agreement, Good Life Plus will offer premium promotions on an exclusive basis on behalf of the partner, to drive engagement and enhance the value proposition of rewards and prizes offered by the partner. The deal provides a significant new sales lead channel for GDLF.

Charlie Chadd, CEO of Good Life Plus, commenting: "We are delighted to announce the completion of our first brand partnership with a leading name in the European telecom industry. Our platform is built for rapid scalability, and this agreement marks a significant milestone for both parties. We hope this will be the first of many such partnerships, each with the potential to accelerate our growth, as we actively explore opportunities through both established and emerging channels."

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Good Life Plus announces a major new partnership with one of the UK's four mobile network operators. The name is yet undisclosed, however in any case the agreement will give the company exposure to millions of potential new users, expected to materially boost subscriber numbers on GDLF's platform.

The partnership means a significant new sales channel for GDLF and adds to a string of contracts the group has signed recently with major blue chip brands, including HelloFresh, Beer52, Radisson Hotels, and Vue Cinemas. These deals fuel GDFL's aggressive growth model, which has returned impressive numbers in recent reporting periods, including a 40% increase in subscribers to over 30,000 in the 6 months since January 31, 2024, building on an equally impressive 138% increase the previous year.

Good Life Plus said additional partnerships with other blue chip UK brands are in negotiations. Such collaborations are low-risk growth drivers, complemented by GDLF's direct-to-consumer marketing strategy that has resulted in the abovementioned subscriber growth. GDLF has also strengthened its market position through effective media campaigns around major sporting events like UEFA Euro 2004.

GDLF continues to gather momentum after listing on AQSE in December 2023, which raised £1.4m. More recently, the group secured a significant £2m cash injection from Winforton Investments, a private investment vehicle associated with industry veteran Mark Blandford. The capital raises have bolstered GDLF's balance sheet, facilitating further growth.

The company has also effectively boosted operating efficiency, reducing churn and improving average revenues amid growing demand, particularly for its higher-tier subscription plans. Aside from Mark Blandford, GDLF has attracted a dream team of industry talent and investors to help establish it as a leader in the luxury prize draw and rewards space:

Notable names include Victor Chandler of BetVictor, David Ivy of dogDigital, Ian McCaig of Fiit, John Gordon of Incentive Games, and Fraser Doherty of Beer52.com. With their help, GDLF is quickly transitioning from a disruptive newcomer to a known leader in the sector that is rapidly gaining market share.

Overall, GDLF appears to have cracked the formula for rapid growth in the space with its unique offering that combines traditional prize draws with value-oriented perks, deals and discounts, all packaged into attractive subscription tiers ranging from free to £29.99. The steady growth in subscribers and innovative model promise significant upside, and we expect to see further gains over the next 2 years.

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