Vox Markets Logo

Good Life Plus reports 240% surge in recurring revenues for FY23/24 as subscribers soar past 30,000

07:24, 25th July 2024
Victor Parker
Vox Newswire
TwitterFacebookLinkedIn

Good Life Plus (GDLFFollow | GDLF, an innovator in the luxury prize draw and rewards sector, announced its final results for the financial year ended January 31, 2024. The results cover the 16 months since the company's listing on AQSE in September 30, 2022.

Good Life Plus reported substantial growth in revenues and profits over the 16-month period. Turnover increased to £2.4m from £0.753 in September 2022, and gross profit was £1.7m from £0.082m 16 months ago. Net loss widened to £3.9m as the business expanded rapidly during the period.

The group generated £150k in monthly recurring revenue (MRR), reflecting an increase of c. 240% over the period. As of January 31, 2024, GDLF's subscriber base was 21,486 active members, which has subsequently grown to over 30,000. The company also had 500,000 email subscribers and 400,000 social media followers.

Good Life Plus listed on AQSE in December 2023, raising £1.4m at admission. Additionally, the company raised £2.03m through a subscription in March 2024. Since then, GDLF has attracted top industry-leading talent, including Victor Chandler of BetVictor, Mark Blandford of SportingBet, David Ivy of dotDigital, Ian McCaig of Fiit, and John Gordon of Incentive Games.

 

View from Vox

Strong final results from Good Life Plus, reflecting substantial growth in subscribers and recurring revenues. Membership reached 21,486 at period-end, generating monthly revenues of £150k. Since then, subscribers have increased another 40% to over 30,000, alongside a corresponding increase in MRR.

The group continues to gather momentum after listing on AQSE in December 2023, which raised £1.4m. More recently, GDFL secured a significant £2m cash injection from Winforton Investments, a private investment vehicle associated with industry veteran Mark Blandford.

The capital raises have bolstered GDLF's balance sheet, enabling the aggressive customer acquisition and expansion. Strategic partnerships with blue-chip brands and media partners during the period, as well as successful marketing campaigns around major events like the UEFA Euro 2024, have further enhanced GDLF's profile and subscriber growth.

The group has also effectively boosted operating efficiency, reducing churn and improving average revenues amid growing demand, particularly for its higher-tier subscription plans. Aside from Mark Blandford, GDLF has attracted a dream team of industry talent and investors to help establish it as a leader in the luxury prize draw and rewards space:

Notable names include Victor Chandler of BetVictor, David Ivy of dogDigital, Ian McCaig of Fiit, John Gordon of Incentive Games, and Fraser Doherty of Beer52.com. With their help, GDLF is quickly transitioning from a disruptive newcomer to a known leader in the sector that is rapidly gaining market share.

Overall, GDLF appears to have cracked the formula for rapid and scalable success in the space with its unique offering that combines traditional prize draws with value-oriented perks, deals and discounts, all packaged into attractive subscription tiers ranging from free to £29.99. The rapid growth in subscribers and innovative model promise significant upside, and we expect to see further gains over the next 24 months.

Stock Chart | GDLF

Follow News & Updates from Good Life Plus: Follow | GDLF

TwitterFacebookLinkedIn

Disclaimer & Declaration of Interest

The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.

Watchlist