Good Life Plus appoints gaming industry veteran David Craven as Non-Executive Chairman
() , an innovator in the luxury prize draw and rewards sector, announced the appointment of David Craven to its Board as Non-Executive Chairman, effective immediately. Craven is well-known in the global gaming sector, most recently as CEO of Allwyn Entertainment where he played a key role in securing its fourth National Lottery Licence following a competitive bidding process that saw Allwyn acquire incumbent operator Camelot.
Craven was also Managing Director of The Tote where he guided the company's transition from a state monopoly to a successful private enterprise. Additionally, as co-founder of UPC/Chello he pioneered broadband and digital content services, and jointly led the company through a successful flotation in 1999.
David Craven cmmenting on his appointment: "I am extremely pleased to join the Board of Good Life Plus at a significant stage in the company's development. The business is fast establishing itself as a leader in the industry, transforming the prize draw and rewards landscape through innovative strategies. I have an extremely high regard for the leadership team's capabilities and look forward to contributing to the company's efforts to become a household name in the UK and beyond."
In December 2023, Good Life Plus commenced trading on the Access Segment of the AQSE Growth Market following a £1.4m fundraise at 2.0p/share (current price 1.875p) from new and existing investors. Good Life Plus, previously known as Semper Fortis Esports, was readmitted to AQSE following its acquisition of GL Membership (trading as Good Life +) via a reverse takeover.
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Good Life Plus appoints a new Non-Executive Chairman, carrying momentum from its successful float on AQSE in December 2023 that established a £12m market cap following acquisition of GL Membership. David Craven is a heavyweight in the gaming industry with decades-long experience of building up and transforming companies, and a far-reaching network that should bolster 's value in the near term.
Prior to IPO, boasted over 21,000 active subscribers - a 138% increase over the prior year, with monthly recurring revenues of £210k, similarly up 144% year-on-year. Following a rebranding from Semper Fortis Esports to Good Life Plus, the company raised an impressive £1.4m through a subscription of 70m shares at 2p each. The funds should enable further customer acquisition and expansion, expected to scale the business quickly and yield another significant year-on-year increase in the number of active members.
Good Life Plus stands out as an innovator in the industry. The company's 'freemium' subscription-based model has proven highly successful, resulting in rapid subscriber growth. In contrast with systems like the National Lottery, Good Life Plus prize draws are daily and provide subscribers with considerably better odds and opportunities to save through various offers, discounts and rewards.
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