GCIFADEL secures $0.4m contract for brand compliance with leading apparel company
'Imposter syndrome' is a condition that affects individuals who doubt their ability to properly perform their jobs.
However, after the recent explosive growth of generative AI, there's now a far bigger "impostor" problem that is threatening the livelihoods of millions of content creators and brands, as criminals illegally plagiarise and abuse their image, audio and video rights.
Fortunately, () - a royalty management, brand compliance and media content software developer - has just the solution.
You see, by deploying its proprietary Brand Vision software, IP owners can detect unlawful and offensive online content in super quick time, enabling them to take down the material and protect their brands.
In fact, so good is 's technology, that today the company secured another contact - this time a two-year $0.4m deal with a US HQ'd multinational apparel group, adding a further $0.2m to ARR ($9.2m Jun'24).
The new client chose Brand Vision to automate and manage the licensing, tracking and takedown of digital marketing assets across its various web, retail and e-commerce platforms (eg Target, Walmart and Amazon) - in turn saving $1.3m over the next 2 years through improved governance and cost avoidance from potential copyright or licensing violations and increased content reuse.
CEO Tarek Fadel commented: "This contract reinforces the critical need for advanced content licensing and rights management solutions in today's dynamic digital marketplace. We're excited to work with this globally recognized brand, helping them streamline their content tracking, licensing, and compliance while driving down costs and minimizing risks of unauthorized content use."
With regards to the numbers, this agreement underpins house broker Cavendish's 260p/share target price, based on FY'24 turnover, gross margin, adjusted EBITDA and net cash coming in at $14.8m ($14.5m LY), 65.5% (62%), -$2.3m (-$1.7m) and $1.3m ($3.0m) respectively.
Lastly, the group currently employs 93 staff in Beirut, Lebanon. Hence, given the ongoing conflict in the region, a new office 1hr's drive north of Beirut has been temporarily leased, and headcount at its Jordanian office has been increased, with spillover capacity also available in India if required.
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