Entain jumps as US JV BetMGM signs exclusive partnership with X
(Sharecast News) - Entain (ENT) shot higher on Friday afternoon after its US joint venture with MGM Resorts, BetMGM, struck a partnership with social media platform X to become its exclusive live odds sports betting partner.
BetMGM said the "first-of-its-kind partnership between a premier social media brand and a sports betting operator" will integrate BetMGM's odds and branding into X, with each game linking to BetMGM's website and app.
BetMGM chief executive Adam Greenblatt said: "X is the center of the sports world's conversation 24 hours a day, seven days a week.
"Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform's interaction around sports."
X users in the US will be able to explore BetMGM's latest betting odds on pro football, with each of the major professional and college sports expected to follow in the coming weeks.
X CEO Linda Yaccarino said: "Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We're bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favourite teams."
At 1520 GMT, shares in Entain - which owns Ladbrokes, bwin and Coral - were up 3% at 1,016.50p.
Disclaimer & Declaration of Interest
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.