GCIEmpresaria unveils LMA recruitment in US as it eyes growth in key market
The launch follows a global rebrand of LMA Recruitment, Empresaria's lead Professional brand, with offices currently in UK and Singapore, creating an opportunity to expand into new markets.
Empresaria already has its IT and Healthcare operations in the US, and the launch of its Professional service offering was a natural expansion due to high demand.
The launch aligns with Empresaria's medium-term growth plans of accelerating growth in high-potential sectors, diversifying its service offering, and growing Offshore Services.
Rhona Driggs said: "This exciting launch in our Professional sector will enable us to build scale in our US market. We have strong relationships within the US and are seeing early success in bringing more value to our existing clients."
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Expanding its services in the US is a strategic move for Empresaria. This decision aligns well with the fact that the US leads in revenue generation within the global recruitment industry. The US market is projected to reach $216.2 billion in 2023, accounting for 33% of the total market share.
Other factors that underpin the US’s huge market share include permanent employees being hired ‘at will’, contributing to a transient market. At-will employment means that both the employer and the employee can end the job whenever they want, without needing a specific reason. In the US, shorter notice periods are common, so candidates can start new jobs very quickly.
Empresaria operates from various locations worldwide, strategically positioned in key staffing markets such as the US, Japan, UK, and Germany, coupled with a strong presence in other regions such as Asia Pacific and Latin America.
Empresaria already works with high-profile professional recruitment brands across the UK, Europe, and APAC region, which should provide a solid foundation to begin expanding its Professional services in the US.
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